About

About The Bean Coffee

Where Coffee Meets Craft and Community

ABOUT

Since 2002, The Bean Coffee Roastery & Café has been more than just a coffee stop — it’s a place where locals gather, conversations start, and every cup tells a story. Located in the heart of Whakatāne, we’re proud to serve our community with coffee that’s roasted fresh in-house and brewed with skill, passion, and soul.

Our Story
story

What started as a small espresso bar has grown into a beloved local hub, known for its rich aroma of freshly roasted beans and the unmistakable hum of a La San Marco manual espresso machine — one of the few of its kind in New Zealand.

The Bean was built on a love for authentic coffee and community spirit. Over the years, we’ve stayed true to our roots: roasting on-site, handcrafting every shot, and offering a menu full of hearty, homemade options for every kind of appetite.

Our Promise

At The Bean, we believe coffee should never be ordinary. That’s why we do things differently — from the way we roast our beans to the way we treat every person who walks through our door. Whether you’re here for a quick flat white or a long, lingering brunch, you’ll always be greeted with warmth and quality that feels like home.

how we works

Process

coffeeine Working Process

Roasted Fresh

Roasted Fresh

We roast our beans daily, right here
in the café no shortcuts,
just full flavor.

 Choose Style

Choose Style

Relax at the café or order beans
online your coffee,
your way.

 Brewed Right

Brewed Right

Every shot is hand-pulled on a manual espresso machine for bold, smooth perfection.

Enjoy More

Enjoy More

Savor your drink, share the moment, and come back for another great experience.

Awesome Aroma

Awesome Aroma

Each cup greets you with the rich, fresh scent of beans roasted on-site — it’s how mornings should smell.

Proper Roasting

Proper Roasting

Our beans are roasted daily by hand, bringing out bold, balanced flavors — never bitter, always smooth.

High Quality

High Quality

From bean to brew, we use only premium-grade coffee, roasted in small batches for consistent excellence.

Wide Assortment

Wide Assortment

Choose from signature blends, single-origin beans, or seasonal favorites — available to enjoy here or take home.

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Years Brewing

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Cups Poured Yearly

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Signature Roasts

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Happy Regulars

Brewed with Love, Shared with Words

From the first pour to the last sip, our customers find something special at The Bean. Here’s what they’re saying — fresh from the heart, just like our coffee.

TESTIMONIAL